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To take advantage of the low cost, you have to agree to a four-year contract. You’ll get your choice of at least 150 free templates to get you started on your website. Shopify Starter costs $5 per month and allows you to add a buy button to a site you already own, your social media or sell in person with the Shopify point-of-sale mobile app. Users mostly complain about slow responses from support and holds on funds. While I can’t personally check the validity of these complaints, I think it’s safe to assume that every service receives similar complaints. As far as praise goes, Shopify users say the platform is easy to use and offers good support when needed.
Best for Marketing Your Business: Wix
After making changes to a page, the built-in guide let me know when I got it just right with my content length, keywords and image alt tags. I’m not sure writing about my Golden Retriever and Foxhound did much for the organic skincare website I was working on. I started by letting Zyro create my website based on a description and some keywords and I was mostly satisfied with the result.
How to create your business website design
WordPress is one of the best CMS platforms for creating any type of site, from portfolios, and personal blogs, to fully-pledged eCommerce sites. However, it has a steeper learning curve since it requires solid technical knowledge, such as knowing how to install plugins or adding CSS to modify website themes. By following these steps and leveraging Strikingly's user-friendly features, you can build a professional and impactful website that effectively showcases your small business and drives growth. Strikingly supports various multimedia formats, allowing you to add high-quality images, videos, and audio to enhance the visual appeal and user experience.
Get more web design inspiration from the Wix Blog
Ideally, choose a user-friendly option that enables you to set up a website without writing a single line of code. Some of the most popular options include website builders and content management systems (CMS). More than 90% of business owners believe a website is the most effective digital marketing tool. Small businesses can use their websites to share business-related information with customers, nurture leads, and close sales. While the free plan offers a Strikingly subdomain, consider purchasing a custom domain name to enhance your brand professionalism and online presence. As expected for a site builder owned by a credit card processing and POS (point of sale) provider, Square Online does an excellent job of helping you list items to sell.
Wix is a little confusing to start with, though, so expect to spend some time familiarizing yourself with the platform. It’s also at the expensive end of the spectrum, so it’s not a great choice on a tight budget. The Elite plan, which unlocks unlimited storage space and advanced marketing features, costs $159 a month. Hostinger Website Builder is perfect for those seeking a simple online presence.
Additionally, if you ever want to migrate your site off the website builder platform, it might not be possible. Although HTML is the basis for all static web pages, most websites now use CSS for style and JavaScript, as well as other enhancements. People won’t be able to see, touch and try the actual product on the online realm.
This small feature makes it easy for visual people (like me) to get everything right where you want it. Zyro became part of the Hostinger family recently, which means you should have access to the Zyro website builder whether you sign up with Zyro or Hostinger (it all ended up being Hostinger in the end for me). I’ve had previous experience with Zyro (back in 2022 before Hostinger took over) and I liked its ease of use and AI-powered tools. Wix now uses sections to help you design a website, which can either be helpful or annoying. Adding sections is as easy as choosing the category of section, such as a welcome message and then the style of section. After that, you just drag and drop it into a cordoned off area and fill in with your content.
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Divi Teams
Indeed, many small businesses start out selling products through Instagram or Facebook. Plus, social media is superb for building brand awareness and interacting with customers directly. Your Instagram account is perhaps the best place to launch a promotion or contest and still, it can’t do everything for you. I want to start by sharing my own experience with HostGator to help explain why users give the host and site builder low ratings.
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eCommerce
For example, if you build a website using Squarespace, you won’t be able to migrate your existing site and design to, say, Wix. Most modern site builders are mobile-responsive, but even those that are may not be 100% perfect. Be sure to always preview your designs on both desktop and mobile screens of different sizes.
Squarespace also has a ton of features that you can integrate into your website, from e-commerce to blogs to videos. The fully integrated e-commerce plan for Squarespace is available on the Business plan ($23 per month if billed annually) and above. You can list unlimited products and the templates from Squarespace make it easy to edit.
With many options available, it's important to consider factors such as ease of use, customization capabilities, and cost. Small business website examples can inspire platform selection, helping you identify features that align with your business needs and goals. You can integrate features like contact forms, email sign-ups, and social media buttons to capture leads, nurture relationships, and convert visitors into customers. Your website is often the first point of contact for potential customers. A visually appealing and user-friendly website creates a positive first impression, fostering trust and encouraging visitors to explore further. Conversely, an outdated or poorly designed website can leave a negative impression and drive potential customers away.
If you have experience with coding (HTML, CSS and JavaScript), this is the ideal web design software for you. You can integrate with other Adobe Creative Cloud products, such as Photoshop and its stock image library. The key issue with social media is that you’re at the mercy of the platform’s rules and algorithms.
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